We had been following virtual reality (VR) for some time and noted its potential to revolutionise a number of industries. Our VR studio, JuJu IMSV, is dedicated to producing virtual reality tours for pre-construction properties. Real estate professionals can greatly benefit from this innovative digital technology. VR offers a completely new way to demonstrate properties to the customer – an incredible opportunity to transport the end user anywhere, anytime. Moreover, VR significantly reduces the cost of the development, production and application of marketing products and services. Potential customers can view a property before it even breaks ground, ‘walking’ through it from the comfort of home or the sales office.